Empowering women to live life with confidence and style.
Ann Taylor needed help shifting their brand to attract a younger, more trend-conscious audience. Our approach was to revisit the brand’s tone of voice and help develop a SEO and social-specific content strategy.
We found that Ann Taylor's brand was super relevant to us, and we wanted to position them as a thought leader that empowers women to live life fully with confidence and style.
Look Both Ways.
We launched 'Look Both Ways' (originally From The Desk of Ann.) Within a few short weeks. Look both ways is responsive blog that became the main hub for social, editorial and promotional content for Ann Taylor.
Telling a unique story.
Ann Taylor earned organic growth and engagement within their target demographic. They partnered with bloggers and influencers to help continue their trendy, relative and lifestyle content. Look both ways converted readers into active buyers bringing their brand to the forefront and telling a unique story users can relate to.