Capriza enables enterprise businesses to create mini apps that streamline workflows.
Capriza was transitioning from creating a product for IT to one that it planned to roll out across all industries. To accomplish that goal, the company needed a website that would enable it to segment its audience, collect more data from visitors, and provide multiple potential conversion points.
To ensure its site was appealing to multiple audience segments, and to create various conversion points throughout, including forms, live chat, downloadable case studies, and webinars. We also worked on a content strategy that would keep content at the top of the funnel available and well targeted to specific audiences, while content further down was gated so Capriza could capture key customer data.
Capriza has seen a stark contrast between its previous site and the updated version. In the first few months after the launch of its new site, the company is reporting strong rates of engagement via live agent chat and greatly increased content downloads.