A Pure Challenge.
Pure Storage had immediate needs around a broken web experience as well as a year of upcoming marketing challenges associated with the company's spectacular growth. Long perceived as a scrappy upstart in the enterprise storage market, Pure began 2015 ready to take its place as a true competitor to rival EMC, to re-launch its entire product line, and to prepare for an IPO. We worked under the direction of the VP of Marketing to provide a newly designed and built marketing site for the web to meet these challenges, and to position Pure to mature its digital marketing programs well into the future.
We worked relentlessly to complete this project from beginning to end in six months. The site was beautifully redesigned in time for Pure's September 2015 IPO, with a platform that is fully author-able on AEM so that marketers can update the content at will. Since the launch, pure reports a big increase in unique page visits per month as well as meaningful increases in marketing-qualified leads. Scott Kirkland from Pure remarked “Pure is now one of the best regarded consumer brands as measured by customer satisfaction. Our Satmetrix-certified Net Promoter Score of 79 (compared to an industry average of 16) wouldn’t be possible to maintain without having a best-in-class customer experience.